{"id":134,"date":"2016-08-22T10:50:04","date_gmt":"2016-08-22T08:50:04","guid":{"rendered":"http:\/\/musikunrat.de\/?p=134"},"modified":"2016-08-22T10:50:04","modified_gmt":"2016-08-22T08:50:04","slug":"asymmetrische-logik","status":"publish","type":"post","link":"https:\/\/www.kritische-masse.de\/logbuch\/asymmetrische-logik\/","title":{"rendered":"Asymmetrische Konsequenz"},"content":{"rendered":"<p>Werbetechnische Ma\u00dfnahmen sind nicht immer einfach. Schon gar nicht, wenn sie zweifach sind. Die Werbema\u00dfnahmen scheinen dann wom\u00f6glich auch schon mal unter Denkmalschutz zu stehen. Man merkt, Symmetrie wirkt erst dann, wenn sie asymmetrisch ist. Wie bei den beiden T\u00fcren, die nicht spiegelsymmetrisch aufgehen.<\/p>\n<p>Symmetrisch sind aber auch die Produkte nicht. Links die Dienstleistung des Haarschneidens, rechts zum Verzehr gedachte Produkte. Zum Problem wird hier allerdings, dass sich die Art und Weise der Bildreihe links in der Bildreihe rechts fortsetzt.<\/p>\n<figure id=\"attachment_137\" aria-describedby=\"caption-attachment-137\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/i0.wp.com\/www.kritische-masse.de\/logbuch\/wp-content\/uploads\/2016\/02\/werbung-schaufesnter.jpg?ssl=1\" rel=\"attachment wp-att-137\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-137\" src=\"https:\/\/i0.wp.com\/www.kritische-masse.de\/logbuch\/wp-content\/uploads\/2016\/02\/werbung-schaufesnter.jpg?resize=640%2C128&#038;ssl=1\" alt=\"Werbung. Foto: Hufner\" width=\"640\" height=\"128\" \/><\/a><figcaption id=\"caption-attachment-137\" class=\"wp-caption-text\">Werbung. Foto: Hufner<\/figcaption><\/figure>\n<figure id=\"attachment_136\" aria-describedby=\"caption-attachment-136\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/i0.wp.com\/www.kritische-masse.de\/logbuch\/wp-content\/uploads\/2016\/02\/werbung-produkte.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-136\" src=\"https:\/\/i0.wp.com\/www.kritische-masse.de\/logbuch\/wp-content\/uploads\/2016\/02\/werbung-produkte.jpg?resize=640%2C25&#038;ssl=1\" alt=\"Werbung, Detail. Foto: Hufner\" width=\"640\" height=\"25\" \/><\/a><figcaption id=\"caption-attachment-136\" class=\"wp-caption-text\">Werbung, Detail. Foto: Hufner<\/figcaption><\/figure>\n<p>Da fragt man sich willk\u00fcrlich, was k\u00f6nnen die Produkte miteinander zu tun haben. Und da wir es gewohnt sind, von links nach rechts die Dinge zu lesen, gehen die K\u00f6pfe in die zum Verzehr gedachten Produkte (bzw. in die Abbildungen jeweils) \u00fcber: Ein typisches Beispiel daf\u00fcr, dass grafisches Konsequenzdenken konsequent ins Leere l\u00e4uft.<\/p>\n<div class=\"shariff\"><ul class=\"shariff-buttons theme-white orientation-horizontal buttonsize-small\"><li class=\"shariff-button mastodon shariff-nocustomcolor\" style=\"background-color:#563ACC\"><a href=\"https:\/\/s2f.kytta.dev\/?text=Asymmetrische%20Konsequenz https%3A%2F%2Fwww.kritische-masse.de%2Flogbuch%2Fasymmetrische-logik%2F\" title=\"Bei Mastodon teilen\" aria-label=\"Bei Mastodon teilen\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#6364FF; color:#6364FF\" target=\"_blank\"><span class=\"shariff-icon\" style=\"fill:#6364FF\"><svg width=\"75\" height=\"79\" viewBox=\"0 0 75 79\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M37.813-.025C32.462-.058 27.114.13 21.79.598c-8.544.621-17.214 5.58-20.203 13.931C-1.12 23.318.408 32.622.465 41.65c.375 7.316.943 14.78 3.392 21.73 4.365 9.465 14.781 14.537 24.782 15.385 7.64.698 15.761-.213 22.517-4.026a54.1 54.1 0 0 0 .01-6.232c-6.855 1.316-14.101 2.609-21.049 1.074-3.883-.88-6.876-4.237-7.25-8.215-1.53-3.988 3.78-.43 5.584-.883 9.048 1.224 18.282.776 27.303-.462 7.044-.837 14.26-4.788 16.65-11.833 2.263-6.135 1.215-12.79 1.698-19.177.06-3.84.09-7.692-.262-11.52C72.596 7.844 63.223.981 53.834.684a219.453 219.453 0 0 0-16.022-.71zm11.294 12.882c5.5-.067 10.801 4.143 11.67 9.653.338 1.48.471 3 .471 4.515v21.088h-8.357c-.07-7.588.153-15.182-.131-22.765-.587-4.368-7.04-5.747-9.672-2.397-2.422 3.04-1.47 7.155-1.67 10.735v6.392h-8.307c-.146-4.996.359-10.045-.404-15.002-1.108-4.218-7.809-5.565-10.094-1.666-1.685 3.046-.712 6.634-.976 9.936v14.767h-8.354c.109-8.165-.238-16.344.215-24.5.674-5.346 5.095-10.389 10.676-10.627 4.902-.739 10.103 2.038 12.053 6.631.375 1.435 1.76 1.932 1.994.084 1.844-3.704 5.501-6.739 9.785-6.771.367-.044.735-.068 1.101-.073z\"\/><defs><linearGradient id=\"paint0_linear_549_34\" x1=\"37.0692\" y1=\"0\" x2=\"37.0692\" y2=\"79\" gradientUnits=\"userSpaceOnUse\"><stop stop-color=\"#6364FF\"\/><stop offset=\"1\" stop-color=\"#563ACC\"\/><\/linearGradient><\/defs><\/svg><\/span><span class=\"shariff-text\" style=\"color:#6364FF\">teilen<\/span>&nbsp;<\/a><\/li><li class=\"shariff-button bluesky shariff-nocustomcolor\" style=\"background-color:#84c4ff\"><a href=\"https:\/\/bsky.app\/intent\/compose?text=Asymmetrische%20Konsequenz https%3A%2F%2Fwww.kritische-masse.de%2Flogbuch%2Fasymmetrische-logik%2F \" title=\"Bei Bluesky teilen\" aria-label=\"Bei Bluesky teilen\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; 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Schon gar nicht, wenn sie zweifach sind. Die Werbema\u00dfnahmen scheinen dann wom\u00f6glich auch schon mal unter Denkmalschutz zu stehen. Man merkt, Symmetrie wirkt erst dann, wenn sie asymmetrisch ist. Wie bei den beiden T\u00fcren, die nicht spiegelsymmetrisch aufgehen. Symmetrisch sind aber auch die Produkte nicht. Links die Dienstleistung des [&hellip;]<\/p>\n<div class=\"shariff\"><ul class=\"shariff-buttons theme-white orientation-horizontal buttonsize-small\"><li class=\"shariff-button mastodon shariff-nocustomcolor\" style=\"background-color:#563ACC\"><a href=\"https:\/\/s2f.kytta.dev\/?text=Asymmetrische%20Konsequenz https%3A%2F%2Fwww.kritische-masse.de%2Flogbuch%2Fasymmetrische-logik%2F\" title=\"Bei Mastodon teilen\" aria-label=\"Bei Mastodon teilen\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#6364FF; color:#6364FF\" target=\"_blank\"><span class=\"shariff-icon\" style=\"fill:#6364FF\"><svg width=\"75\" height=\"79\" viewBox=\"0 0 75 79\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M37.813-.025C32.462-.058 27.114.13 21.79.598c-8.544.621-17.214 5.58-20.203 13.931C-1.12 23.318.408 32.622.465 41.65c.375 7.316.943 14.78 3.392 21.73 4.365 9.465 14.781 14.537 24.782 15.385 7.64.698 15.761-.213 22.517-4.026a54.1 54.1 0 0 0 .01-6.232c-6.855 1.316-14.101 2.609-21.049 1.074-3.883-.88-6.876-4.237-7.25-8.215-1.53-3.988 3.78-.43 5.584-.883 9.048 1.224 18.282.776 27.303-.462 7.044-.837 14.26-4.788 16.65-11.833 2.263-6.135 1.215-12.79 1.698-19.177.06-3.84.09-7.692-.262-11.52C72.596 7.844 63.223.981 53.834.684a219.453 219.453 0 0 0-16.022-.71zm11.294 12.882c5.5-.067 10.801 4.143 11.67 9.653.338 1.48.471 3 .471 4.515v21.088h-8.357c-.07-7.588.153-15.182-.131-22.765-.587-4.368-7.04-5.747-9.672-2.397-2.422 3.04-1.47 7.155-1.67 10.735v6.392h-8.307c-.146-4.996.359-10.045-.404-15.002-1.108-4.218-7.809-5.565-10.094-1.666-1.685 3.046-.712 6.634-.976 9.936v14.767h-8.354c.109-8.165-.238-16.344.215-24.5.674-5.346 5.095-10.389 10.676-10.627 4.902-.739 10.103 2.038 12.053 6.631.375 1.435 1.76 1.932 1.994.084 1.844-3.704 5.501-6.739 9.785-6.771.367-.044.735-.068 1.101-.073z\"\/><defs><linearGradient id=\"paint0_linear_549_34\" x1=\"37.0692\" y1=\"0\" x2=\"37.0692\" y2=\"79\" gradientUnits=\"userSpaceOnUse\"><stop 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